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Are you ready to transform your customer relationships into lasting revenue?

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We help brands create deeply human experiences across every touchpoint—from first click to lifelong community.

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Most business lose customers, revenue, and trust not because of their product.

  

But because of the experience around their product.

  

We help brands create uncommonly good experiences across every customer touchpoint—from first click to lifelong community.

What happens to your business if retention fails?
High acquisition costs for new customers
Inconsistent revenue flow month to month
Unclear customer experience leading to frustration
Bad reviews affecting brand reputation
Decreased lifetime value of existing customers
Time wasted on constant outreach efforts
Limited insights into buyer psychology
Community engagement efforts going unnoticed

Transform your customer journey for lasting loyalty.

  • Guaranteed results with personalized strategies
  • A unique approach at the intersection of buyer psychology, permission marketing, and community engagement
  • Deep audits identifying experience gaps
  • Empowering your community for greater connection and competitive advantage

...all while weaving in unexpected moments of delight through every customer stage.

Oh hey, I'm April 👋🏼 

I help brands redesign the way they treat people—so every interaction builds trust, not friction.

For the last two decades, I’ve worked at the intersection of strategy, systems, and human behavior—helping brands move from “just okay” to unmissable.

Trusted by brands like HubSpot and Sony, I prioritize both ROI and reputation in equal parts, building the ultimate retention machine for every client I work with.

Ready to build a business people want to come back to?

Let's Talk

Clients can engage with us to grow their revenue in four ways:

Schedule a Call

In a 30-minute call, we'll talk about the challenges and opportunity around your retention goals.

Get a Custom Report

You'll receive a follow-up custom report about how we can work together to unlock new ways to grow your revenue through retention.

Watch Your Retention Grow

We'll work to make sure your customers are staying longer, churn is going down, and you're building a lasting brand.

Book a Call

The Hidden Price of Broken Touchpoints. 

Even small cracks in your customer experience cost more than you think.

 

  • Businesses lose up to $1.6 trillion annually in the U.S. due to customers switching after poor experiences.

  • 32% of customers will stop doing business with a brand after just one bad interaction.

  • Increasing customer retention by just 5% can boost profits by 25–95%.

  • For midmarket brands, that’s often hundreds of thousands to millions in lost revenue each year.

 

We make sure every stage of your customer journey works together—so you keep the customers you’ve already earned.

Trusted by:

 

Take Our 10-Minute Assessment and  Get a Custom Plan To Grow Your Retention

Did you know that your customers experience seven stages of relationship with you-- each requiring a unique approach to keeping them engaged?

What's your retention risk? Click below to find out.

Take the Assessment